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April 26, 2016

Manitoba Museum offering ‘Local Points’ to visitors

Shopping local even more rewarding thanks to The Local Frequency

WINNIPEG, MANITOBA – The Manitoba Museum has joined Winnipeg-based collective rewards app The Local Frequency that supports and rewards for shopping locally.  Rounding out the already 25 local Winnipeg businesses, including restaurants, specialty stores and even a pet kennel, local staple and tourist attraction heavyweight – the Manitoba Museum – is now officially offering ‘Local Points’ with each visit or gift shop purchase.

The Local Frequency is an innovative app-based rewards program exclusively for locally-owned and independent businesses.  Designed, built, and operated by Winnipeg-based software-enabled solutions company, Protegra, the iPhone and Android app is free to download. When users make their purchases from participating businesses using either cash or debit, they earn 3% back in ‘Local Points’. These points can then be spent at any of the Local Frequency participating businesses.

“The Manitoba Museum is proud to be working with The Local Frequency to build a loyalty program that supports Manitoba-based businesses. The Museum shares Manitoba’s stories and our Shop features many Manitoba-made products – becoming part of this “shop local” initiative is a perfect fit for us,” said Claudette Leclerc, Executive Director of the Manitoba Museum. “With a tap of a button, users can bring up a whole list of proven Manitoba-based businesses that now includes the Museum. We invite visitors to sign up so they can earn and redeem points on general admission and Shop purchases. It’s a loyalty program that benefits our community.”

The focus of The Local Frequency is to ensure Local Points recirculate among participating businesses and rewards Winnipeggers for participating in the buy-local movement.  The app provides a unique marketing channel for local businesses, and the app’s users discover great local gems in Winnipeg.

“The Local Frequency wants to raise the profile of local businesses in the minds of the customer and highlight the importance these businesses have to a strong local economy,” explains The Local Frequency team member, Ian Scatliff.  “This is just the beginning. We have plans to offer a variety of features aimed at rewarding the most loyal customers at local businesses and offering rewards for discovering the breadth of options in our community.”

Tyler Ibrahim, also part of The Local Frequency team, says the impact of the Manitoba Museum coming onboard as one of many other local businesses is significant and will hopefully encourage other businesses to do the same. “We’re thrilled to be working with the Manitoba Museum.  It is only fitting that users can now earn ‘Local Points’ when visiting an iconic Winnipeg attraction.”

For more information, and to download the app, visit

About The Local Frequency:

The Local Frequency app enables participating businesses to reward their customers for being loyal to local businesses by teaming-up and offering rewards.  Customers download The Local Frequency app to find locally-owned businesses that give them 3% rewards when they pay with either cash or debit. 1 Local Point is worth $1 for users to redeem at any time at any participating business.

About Protegra:

The Local Frequency is a member of the Protegra community of software-driven businesses that help organizations and individuals solve problems with innovative solutions. Our goal is to make a difference in the lives of our clients, Protegrans, and the larger community.  Protegra has built an excellent reputation for delivering software-enabled solutions to the public and private sector around the world since 1998.

Media contacts:

Pamela Roz
Tracy Bowman
Marketing & Communications
(Office):  204.272.2387
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